Che Tamahori is the GM of User Experience at Air New Zealand. He leads a team of digital designers and strategists, focused on crafting digital touchpoints that staff and customers love to use. These digital touchpoints connect and support millions of travelers each year. A twenty-year digital design veteran, Che is a strong advocate for Lean UX, and User Centered Design approaches. Prior to joining Air New Zealand, Che was a founder of Digital Arts Network, a fifty-strong digital design agency. For over 12 years, Che led the design of newzealand.com – New Zealand’s national tourism portal – to success at numerous award shows including the Webby’s, Best Awards, Axis, and SXSW. Che is a Fellow of the Designers Institute of New Zealand, and was the founding Convener of Judging for the Best Awards’ interactive sector.